aka Andy McLane
There’s a lot of ‘song & dance’ knocking around when you hear the word ‘content’. I love to demistify things. Content is creative. Creative is content. Whoops, there, I’ve only gone and said it!
There are many different types of content. As many as the various tasks it has to perform. Some has to be hyper relevant and come out trumps in search. Other forms of content are meant to fly and connect to audiences, having an organic and unpredictable life of their own.
Painting on previous nav page: ‘Card sorting exercise’ by George de La Tour, 1640.
Executing content to the correct fidelity for purpose, and achieving measurable success through it is one of my super powers.